Summary

26× overall campaign efficiency growth

The Hosur EV scooter campaign showcased remarkable efficiency, cost reduction, and lead growth. The cost per lead (CPL) dropped from ₹423 to an average of ₹16, with exceptional days achieving ₹3–₹6 per lead — a reduction of up to 99%. Total leads increased 221%, from 298 to 957, while ad efficiency soared 26× to 141× compared to previous performance. This success came from a combination of precise audience targeting, creative optimization, and real-time adjustments, enabling the same ad budget to produce an unprecedented lead flow. By focusing on hyper-local prospects and high-quality messaging, the campaign attracted relevant leads consistently, reducing wasted spend. Hosur’s campaign proves that even high-cost campaigns can be transformed into highly profitable ventures with strategic ad management. The results highlight the power of optimization and careful planning in generating sustainable growth, making Hosur a model for cost-effective, scalable digital campaigns in the EV sector.