Summary

9.8× overall campaign efficiency growth

The Velachery EV scooter campaign experienced extraordinary growth through hyper-local targeting and creative optimization. Total leads skyrocketed from 251 to 1,973 — a 686% increase — while the cost per lead fell sharply from ₹120 to ₹12.76, with some exceptional days reaching just ₹1 per lead. Despite slightly lower total ad spend, the campaign delivered 8× more leads, demonstrating high-quality targeting and efficient budget allocation. Lead efficiency per ₹1,000 skyrocketed from 8.3 to 78.3, making this one of the most cost-effective campaigns in the EV segment. By leveraging local targeting, optimized creatives, and strategic ad placements, the campaign consistently attracted high-intent prospects, turning interest into measurable leads. This performance demonstrates how a well-managed, data-driven campaign can scale quickly, outperform previous benchmarks, and maintain high ROI. Velachery’s campaign is a prime example of combining creativity with strategy to generate substantial, cost-efficient growth in a competitive EV market.